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Breast milk is best for your baby
The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.

Friso Gold Privileges Program

Terms & Conditions for Consumers
  1. The Friso Gold Privileges Program (“Program”) is open to residents residing in Malaysia aged 21 & above and will be governed by these Terms and Conditions (“Terms”). By participating in this Program, the consumers (“Members”) agree to be bound by these Terms by Dutch Lady Milk Industries Berhad (“DLMI”).

  2. These terms herein, will also be effective when DLMI organizes programs and activities. DLMI serves the right to vary, postpone or re-schedule the dates of these Programs or extend the Program period at its sole discretion.

  3. DLMI shall not be liable for any injury, loss or damage whether direct or indirect including consequential losses arising out of any of the activities undertaken or in any way whatsoever sustained by any person or persons arising under the express or implied terms of this Program.

  4. Rewards for the program are given at the sole discretion of DLMI. DLMI reserves the right to change the rewards at any time without prior given notice to its members.

  5. The Friso Gold Privileges Program is only valid at participating Friso Gold Family Stores as listed at

  6. The Friso Gold Privileges Program is only applicable for the purchase of Friso Gold 3 & Friso Gold 4, in 900g & 1.2 kg packs ("Qualifying Products").

  7. A member(s) will not able to earn or redeem points for purchases of Qualifying Products made during a product promotional period.

  8. Loyalty Points will not be issued for any previous transactional purchases of Qualifying Products; points are only earned at the time of purchase.

  9. Points scheme:


Pack Size

Points Earned



1.2 kg







1 point = RM1

  1. Members must collect a minimum of 35 points at any one time in order to be able to redeem the points. The maximum amount of points that can be redeemed at one point of time is 100.

  2. Notwithstanding the above, collection of points is subjected to a maximum purchase of 24 units of the Qualifying Products on a monthly basis. A member(s) can make further purchases above the maximum limit for each month, but the member(s) will not be entitled to further accumulation of Loyalty Points for the remainder of the month.

  3. Loyalty Points are non-transferable and not redeemable for cash or voucher(s).

  4. Points are valid for 6 months from the date registered. All points not redeemed will be forfeited.

  5. In the event of misconduct or a technical error while scanning the product, DLMI reserves the right to re-adjust the balance of your points.

  6. DLMI shall have the sole and absolute discretion, without prior notice and assigning any reasons at any time, to a) amend the terms and conditions herein contained and b) suspend or terminate the Friso Gold Privileges Program without assigning any reasons and/or compensating any of its members.

  7. All employees, distributors & retailers associated with DLMI are not allowed to participate in the Friso Gold Privileges Program.

  8. DLMI collects personal identifiable information to provide services or to correspond with you. This information is stored in a manner appropriate to the nature of the data and is used to fulfil your request(s). By submitting your personal information, we deem that permission is given to us and/or our authorised agents to use this information for the purpose of present and future marketing and promotional purposes and to improve our products and services. If you inform us via the Careline at 1-800-88-1191 or at [email protected] that the above information should not be used as a basis for further contact, we will respect your request. Your information will not be provided or shared with other company or partners for their independent use. For the our full Personal Data Protection Act Compliant Notice, please refer to our website at

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