Breast milk is best for your baby
The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.
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New Friso® Gold, made with NOVAS™ Signature Milk
New Friso® Gold, made with NOVAS™ Signature Milk
NOVAS™ – Signature of Dutch Dairy Science Expertise
High quality milk sourced from our own farms in the Netherlands. Over 140 years of our dairy expertise is used to create the ideal nourishing environment for producing high quality milk.
Specially Selected Premium Cows
Our premium cows are carefully and specially selected by our farmers based on health, milk quality and milk composition. Using neck sensors, our farmers monitor each and every cow’s health via their daily activity - how many steps they’ve taken, how long they lie down, and how much food they have consumed. This is how our farmers are able to get high-quality NOVAS™ Signature Milk.
Premiums Cows, Customised Feeds
Our farmers feed each cow according to their physiological status, analysing the macronutrients composition of their milk that fits the cow’s nutritional needs. It’s a balanced and customised diet for each of the cows (that includes rye grass and maize grown in our farms), prepared in detail by our farmers. All of this preparation, so we can produce high-quality NOVAS™ Signature Milk.
High Quality NOVAS™ Signature Milk
The characteristics of NOVAS™ Signature Milk naturally small molecules and soft structure promotes good digestion. Good digestion supports absorption of key nutrients and all the good benefits they have on growth & development.
High Quality NOVAS™ Signature Milk with Unique Features
No Added Sucrose
The goodness of natural nutrients that’s good for your little ones without added sucrose.
No Added Flavour
Natural and light to the palate, daily nutritional benefits without added flavour.
TrackEasy
With TrackEasy* to trace the milk’s full journey from source so you can be assured of product authenticity, safety & quality.
*Currently available on all Friso® Gold 900g tins
Airtight
Improved Airtight protection lid. Easier & Cleaner. Fresh & Accurate Serving each time.
