Breast milk is best for your baby

Breastfeeding is the best nutrition for healthy growth and development of babies. Exclusive breastfeeding for 6 months is the optimal way of feeding infants. Thereafter infants should receive complementary foods with continued breastfeeding up to two years or beyond. Good maternal nutrition helps sustain an adequate supply and quality of breast milk. Unnecessary introduction of bottle feeding, partially or fully, or of other complementary foods and drinks may have a negative impact on breastfeeding, which may be irreversible. Consult your doctor and consider the social and financial implications before deciding to use breast milk substitutes or if you have difficulty breastfeeding. Follow usage, preparation and storage instructions of breast milk substitutes or of other complementary foods and drinks carefully as improper or unnecessary use may pose a health hazard.

Nature and Science

Why Friso^® Gold Milk Farmers Are Really Cow Whisperers in Disguise

Learn why our dairy farmers are experts at producing good farm milk - living closely with their cows & setting the standard for what makes a good farmer.

When it comes to producing nutritious milk for your child, it starts with a deep bond between farmers and their cows. At Friso^® Gold, our dairy farmers are more than just caretakers — they're expert observers, compassionate caregivers and, in many ways, cow whisperers in disguise. But what is the definition of a good farmer? It's someone who goes beyond the basics, understanding every moo, movement, and mood. On our farms, that kind of dedication makes all the difference.

Living Together on the Farms

For Friso^® Gold dairy farmers, caring for their cows isn’t just a job — it’s a way of life. Many of them live on the farms and spend nearly every moment with their cows, making it easier to monitor their well-being around the clock. From giving them names to assisting during calving, these close bonds are key to understanding the cows’ needs and producing nutritious milk.

Mastering the Art of Cow Whispering

What is the definition of a good farmer? At Friso^® Gold, it’s someone who knows their cows so well, they can tell how they’re feeling just by watching them walk. Passed down through generations of Dutch farming tradition, this unique skill helps our dairy farmers spot even the earliest signs of discomfort or illness. A cow with a sore foreleg, for example, will lift her head to shift weight off it — tiny cues that only experienced and caring farmers would notice.

Netherland Farm (Blue coat lady) 540 x 540 (1).png

Partnering with Veterinarians for Holistic Care

Behind every healthy cow is a great partnership between our farmers and veterinary experts. Friso^® Gold dairy farmers work closely with vets to create personalised health plans and conduct regular check-ups. This one-on-one collaboration ensures that any potential issues are addressed early, helping our farms maintain the highest standards. What is the definition of a good farmer? It’s one who partners with experts to safeguard the health of every animal, so we can keep producing nutritious milk for your family.

Friso® Gold farmers prepare a balanced and customised diet for each of the cows to meet their nutritional needs

Healthy Cows, Happy Milk

Friso^® Gold is made with NOVAS™ Signature Milk, sourced from Holland-owned farms where animal welfare comes first. Our cows are grass-fed, well cared for, and deeply understood by their farmers. This results in naturally nourishing milk packed with essential nutrients. On these farms, nutritious milk begins with the best care—from both farmer and cow.

WHAT GOES AROUND COMES AROUND

Nothing makes our dairy farmers prouder than seeing their cows thrive. That’s because healthy, happy cows give us milk that helps children grow stronger from the inside. When you choose Friso^® Gold, you’re choosing milk made with heart, science, and generations of farming wisdom.

Introducing Friso^® Gold Formula Milk/Susu

Try Friso^® Gold Step 3 and Friso^® Gold Step 4. Made with milk and processed only once with LocNutri™ Technology to preserve more than 90% of nutrients, Friso^® Gold combines the magical goodness of nature with science to bring you easy to digest milk with more than 50 essential nutrients to help your child grow stronger from the inside.

Friso^® Gold contains NOVAS™ Signature Milk, that has naturally small molecules and a soft structure and is free from added flavours for easy digestion. Additionally, it now contains 2’-FL to support your child’s natural body defences. Curious to know the basics of formula milk ingredients?

Formula Milk Ingredients

DHA, AA, Omega 3 & 6 - To fuel learning growth. DHA is important for optimal visual and cognitive development.⁸ AA is recognised for its key role for optimal health, cognition and development during foetal and early postnatal life.⁹ Omega 3 and 6 fatty acids are important for normal development of the brain, nervous system, sensory organs, and intelligence.¹⁰

Calcium, Protein, Vitamin & Minerals - Muscle and bone growth. Calcium helps in the normal growth and development of bones and teeth. Protein is essential for your child’s growth, maintenance and repair for the body.¹¹ Vitamins and minerals are vital for growth and metabolism.¹²

2'-FL, GOS, Nucleotides & Bifido Lactis - Helps absorb key nutrients & build strong immune systems. GOS are prebiotics that can help with constipation and more.¹³ Nucleotides can promote healthy gastrointestinal and immunological growth in young children.¹⁴ Bifido Lactis is important for diarrhoea prevention as well as immune and gut maturation.¹⁵ 2'-FL, also known as 2′-fucosyllactose, acts as a prebiotic, selectively nourishing the beneficial bacteria in a child's developing gut microbiome.^16,17 This targeted nourishment is essential for supporting the proper maturation of a child's natural body defences and digestive system during their early years.^18,19,20,21

For more information, check out our guide on what to look for in formulated milk powder for children, the various ingredients, what to avoid and key considerations to keep in mind when choosing formula milk for your child.

Ensuring your child has good digestion is crucial not just for their immediate comfort but to also prepare them for a healthier, happier future. Keen on trying it out? You may request a sample: Try a free 1-day trial pack or 50% off for 6 days-trial pack.

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