Breast milk is best for your baby

Breastfeeding is the best nutrition for healthy growth and development of babies. Exclusive breastfeeding for 6 months is the optimal way of feeding infants. Thereafter infants should receive complementary foods with continued breastfeeding up to two years or beyond. Good maternal nutrition helps sustain an adequate supply and quality of breast milk. Unnecessary introduction of bottle feeding, partially or fully, or of other complementary foods and drinks may have a negative impact on breastfeeding, which may be irreversible. Consult your doctor and consider the social and financial implications before deciding to use breast milk substitutes or if you have difficulty breastfeeding. Follow usage, preparation and storage instructions of breast milk substitutes or of other complementary foods and drinks carefully as improper or unnecessary use may pose a health hazard.

Why Friso

The NOVAS™ Signature Milk - High Quality Formula Milk | Friso® Gold MY

How is NOVAS™ Signature Milk Made

New Friso^® Gold, made with NOVAS™ Signature Milk

Naturally Small Molecules with Soft Structure

Friso^® Gold now with high-quality NOVAS™ Signature Milk, farmed and formulated in The Netherlands. With naturally small molecules and soft structure, the newly upgraded milk with no added sucrose or flavor is Easy to Digest so your child can be Stronger Inside.

Friso® Gold with high-quality NOVAS™ Signature Formula Milk

Friso® Gold with high-quality NOVAS™ Signature Milk, farmed and formulated in The Netherlands.

Friso® Gold high quality formula milk from our own farms in the Netherlands

NOVAS™ – Signature of Dutch Dairy Science Expertise

High quality milk sourced from our own farms in the Netherlands. Over 140 years of our dairy expertise is used to create the ideal nourishing environment for producing high quality milk.

Over 140 years of Friso® Gold's dairy expertise to create the ideal nourishing environment for producing high quality milk.

Friso® Gold farmers monitor each and every cow's health using neck sensors

Friso® Gold farmers monitor every cow's health via their daily activities

Specially Selected Premium Cows

Our premium cows are carefully and specially selected by our farmers based on health, milk quality and milk composition. Using neck sensors, our farmers monitor each and every cow’s health via their daily activity - how many steps they’ve taken, how long they lie down, and how much food they have consumed. This is how our farmers are able to get high-quality NOVAS™ Signature Milk.

Balanced and customised diet for each of the cows in order to produce high-quality NOVAS™ Signature Milk

Friso® Gold farmers prepare a balanced and customised diet for each of the cows to meet their nutritional needs

Friso® Gold farmers feed each cow according to their physiological status

Premiums Cows, Customised Feeds

Our farmers feed each cow according to their physiological status, analysing the macronutrients composition of their milk that fits the cow’s nutritional needs. It’s a balanced and customised diet for each of the cows (that includes rye grass and maize grown in our farms), prepared in detail by our farmers. All of this preparation, so we can produce high-quality NOVAS™ Signature Milk.

Natural small molecules of milk in Friso Gold Step 3 and 4 promote good digestion

Soft structure of mlk molecules promotes good digestion

Good digestion supports absorption of key nutrients and all the good benefits on growth & development.

High Quality NOVAS™ Signature Milk

The characteristics of NOVAS™ Signature Milk naturally small molecules and soft structure promotes good digestion. Good digestion supports absorption of key nutrients and all the good benefits they have on growth & development.